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Scent marketing is more than just spreading a pleasant scent in a room. The trick is to take a company’s brand identity, its marketing messages, its target audience and create a fragrance that reinforces these values.
When combined with other marketing choices, fragrance can enhance a brand experience and create a long-lasting connection with the consumer.
Most companies have long been intensively involved in their visual and auditory presentation, but improving the consumer experience by appealing to other senses is a relatively new phenomenon. Scent marketing offers the opportunity to engage customers with your business by subtly stimulating the senses – especially the sense of smell. When a company creates a sensory experience that stimulates the customer’s sense of smell, this can (unconsciously) lead to a favorable reaction and a positive feeling. This contributes to strengthening the positive association with the brand. Spreading your brand through scent contributes to the overall atmosphere at your location.
The trick is to bring a company’s identity, brand message and intended audience together in a quality fragrance that enhances marketing strategies. It’s about getting your message, story and values across more effectively, cohesively and stronger to your target audience.
Scent marketing is the use of a strategically chosen scent that is distributed at the customer touchpoints. The right scent and strategy will communicate a clear, likable brand identity. Scent marketing increases sales and brand loyalty by creating uniquely memorable customer experiences.
Smell has a proven influence on behaviour: people buy and pay more when a room has a pleasant smell, compared to a room without smell. A room that smells pleasant invites you to stay longer.
People make the most decisions, as much as 90%, namely unconsciously, so based on feeling. Studies even prove that 75% of emotions we experience are triggered by smell.
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