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Scent Marketing within Clubs & Casinos

Scent marketing is more than spreading a pleasant scent in a room. It is combining your brand identity, marketing communications and customer profiles and selecting an appropriate fragrance based on this. The chosen fragrance thus reinforces the different brand aspects.

The application of scent marketing ensures that other aspects that stimulate our senses, such as light, sound and a luxurious interior, are further enhanced. This creates an even deeper and longer-lasting connection with the consumer.

To today’s guest, entertainment venues are destinations in their own right.

From the moment guests are greeted at the entrance they want to feel special and welcome. Guests love the luxury and service that Club Fix offers and look forward to the pleasant familiar feeling during their next stay.

You leave nothing to chance. The layout, light, design furnishings, the music, all with the aim of creating an atmosphere that matches your Club Fix brand. Just imagine what it would be like to create an even deeper and lasting impression for your guests. One that will be etched in the memory long after the stay.

By spreading a pleasant scent, people look back on a pleasant experience. The pleasant smell is stored in the memory.

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“Scent is the second most important
factor when it comes to brand loyalty.”

Fragrance benefits Clubs & Casinos

01

Increased spending of time and money

Scent experience in casinos has been proven to lead guests to spend more time and money.

02

Improved mood of the guests

Scent improves the mood of guests, making them more receptive to music and having more fun.

03

Emotional connection

Since 75% of our emotions are generated by what we smell, scent can help build a stronger emotional association with the brand.

04

Increased turnover

Consumers are eager to buy and willing to pay more in a fragrant environment.

05

Memorable experiences

Consumers remember many more experiences when using scent experience

06

Quality perception

Consumers rate perfumed products and/or experiences as being of higher quality

Our customers

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