Scent experience in hospitals, nursing homes and elderly care

Scent can be used to create positive experiences for residents of retirement homes, nursing homes, hospitals, etc. Fragrance is linked to memory and helps people to recall pleasant memories. It influences emotions and is able to induce feelings of calm and reduced tension and anxiety.

Scent also provides a means for healthcare organizations to market and differentiate their services. If you are in healthcare or aged care and looking for new and innovative healthcare marketing ideas, healthcare marketing ideas, nursing home marketing ideas or hospital marketing strategies, then you should consider scent marketing.