Scent Marketing for Car Showrooms

Increase the sense of luxury and quality with the use of fragrance.

The automotive industry is highly competitive, most customers rarely buy a car and rarely make the first impression and brand loyalty that are critical to car dealers and manufacturers. Scent marketing has the power to effectively build your brand and strengthen the relationship with your customer.

Leather, rubber, wax and paint, car showrooms can have many different scents. To ensure that customers get the right impression of your brand, AIRSCENT works with you to capture the olfactory vision of your brand. Adding an ambient scent based on a brand’s identity deepens the relationship with your customers and creates a stronger, more memorable connection with each dealer visit. In a scented environment, customers will linger longer, making them feel comfortable and confident when choosing their new car.

The ultimate sales experience in the luxury car market exhibits style and elegance and fragrance marketing sets a new standard for customer service. In addition, the purpose of fragrances is to create an atmosphere in the showroom and to enhance the sense of quality, integrity and trust – creating an emotional connection with your brand.

Automotive fragrances that create a memorable brand experience.

AIRSCENT has worked with some of the world’s largest automotive brands to create custom solutions from auto shows, in-car fragrances to scented car showrooms. Each fragrance uniquely represents the values ​​of the brand. Adding a unique scent to your showroom creates an unforgettable experience for the guests.