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The fragrance in the transportation industry started way back in 1959 with the Paris metro introducing the scent of carnation in their trains to increase comfort and well-being. Today, the fragrance has become increasingly important to many airlines and other travel companies as they understand the value of customer loyalty and brand awareness. Whether it’s bringing an extra sense of luxury to your brand, creating a relaxing environment for anxious and stressed travelers or promoting a clean, hygienic and inviting space for passengers. Scent perception can offer the solution.
Today, the travel industry is about to undergo a total makeover. Airlines and service providers compete to attract and retain customers. Everyone in the industry understands the importance of brand advocacy and retention.
One of the best ways to achieve this is through scent marketing. Scent marketing for airports and airlines leaves a lasting impression on customers and the pleasant experience they have will linger in their minds longer than any other marketing activity you do. Why? Because smell connects emotions. They also influence decisions. In addition, it leaves a positive impression about your brand.
AIRSCENT offers specially created fragrance solutions for the aerospace industry. Whether it’s the airport or the plane, AIRSCENT has the fragrance solutions that leave a lasting impression on your customers, enhance image and complete travel experience, increase competitive advantage.
Scent reduces stress and anxiety in waiting lounges for those nervous travellers.
Adding fragrance experience creates a sense of safety and comfort among travelers
Scent can influence the perception of cleanliness and freshness
People buy and pay more when a room has a pleasant smell, compared to a room without a smell. A room that smells pleasant invites you to stay longer.
Research shows that scents are subconsciously stored together with the physical environment as one memory. A negative memory results in people not wanting to return (quickly) to that specific location or environment. But of course this also works the other way around!
Guests will remember your airport positively
