Why add a fragrance?
Discover whyWHY FRAGRANCE MARKETING?
Our sense of smell is believed to influence 75% of our everyday emotions. The close connection between the olfactory gland, which registers smell, and the limbic system, which regulates emotion and memory, is the power behind our sense of smell.
Smell receptors in the nose connect directly to the part of the brain responsible for memory and emotion. That is why a scent has the ability to take you to a certain time and place and thus link back to a certain memory or feeling.